This is never more true than with food.   Diners may not know the Caprese Salad on your menu uses succulent vine ripened tomatoes from your garden, topped with fresh gooey mozzarella made in your kitchen, and then gingerly drizzled with rich dark balsamic reduction, from just seeing the words Caprese Salad.  Let your food photos do what words alone cannot -- make your diners drool and bring them to your doors.